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The artist donates £25,000 award winnings to grassroots live spaces

Sam Fender accepting his trophy in his hometown
Sam Fender received the honor recently in his hometown

The star has handed over the entirety of his twenty-five thousand pound Mercury Prize prize money to the MVT, which works to save the Britain's grassroots music venues.

The star was presented with the cheque on mid-October as his new release the album was chosen as the outstanding release of the previous year.

He has opted to hand the money over to the trust, in appreciation of the essential function local spots fulfilled in his initial steps.

"I personally wouldn't be doing this success if it hadn't been for all the shows I did around the region, and further afield, when I was beginning," stated Sam Fender. "These spaces are renowned, but they are in difficulty."

Since the start of 2023, at least 150 of these venues have shut down – about 16 percent of the whole industry in the UK.

Over the past year, major artists including Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all aided the MVT in its attempts to support the industry, by applying a modest fee to their admission fees, which goes to help smaller concert halls.

Sam Fender also took part, raising more than £100,000 on his 2024 arena tour to help thirty-eight grassroots venues across England, Scotland, and Wales.

The money helped spaces that were confronting possible closure due to issues caused by floods, blazes and family tragedies, as well as licensing issues, legal disputes and sound issues.

Some locations were granted funding support in modernizing infrastructure and technical equipment that positively impacted artists and concertgoers.

"The notion that funds from shows in major spaces supports the smaller venues, where it all starts for performers like me, is just logical," the star has commented.

Pulp on stage
The group are among the artists who donated their honor winnings to good causes

Fender is far from the only musician to give his award winnings to worthy causes.

Back when the band earned the award in the year 1996 for their record Different Class, frontman the singer declared that the band would donate their winnings to the non-profit the charity.

That year, artist the artist divided her prize between a few organizations, such as the NSPCC and a Sickle Cell organization.

"I also gave a grand to the center, to their gymnastics program, because I trained in gymnastics when I was a child and they lacked new equipment," she explained to the media.

Two years ago, the band gave their prize money to the youth organization that developed their act, alongside other independent music bodies.

And the 1994 recipients the group gave their award to a charity for MS after a acquaintance was identified with the disease.

"Winning was sufficient," said vocalist Heather Small. "The cash was the extra but we didn't need the bonus, because we had the main prize. So our victory impacted another person's life."

Recently, the Music Venues Trust shared it had protected several local spots in south-east England, by transferring them to local control.

The first in Southampton and the second in Bristol were bought under the Own Our Venues initiative, which is backed by Arts Council England and music fans who buy "stakes" in the properties.

Written by

Rodney Ramirez

Tech journalist and digital strategist with over a decade of experience covering emerging technologies and innovation.

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